Data Analytics Lead – Client Research

The Client Research/Data Analytics Lead is responsible for supervising, coordinating and collating the media monitoring and audience measurement data from the various platforms of the company. He/she also selects the appropriate research methodology and supporting techniques to meet defined business objectives. The CR/DA Manager develops and assists in the development of the research instrument and programming on the various data collection and management platforms. The CR/DA Lead works closely with clients, vendors or research admins to ensure the successful execution of the projects and deliverables. Upon completion, the DAL reviews the collected data, authors reports and makes business-oriented recommendations to the sponsoring client.

Responsibilities:

• 
  

• Communicates with clients to understand and document their business objectives
  

• Selecting the most appropriate research methodology and techniques
  

• Designing qualitative and quantitative collation strategies and
  

  programs for implementation on the company's data platforms
  

• Designing research questionnaires and moderator guides for market research
  

• Working with clients to achieve market research objectives and
  

  deliverables.
  

• Interpreting data, writing reports, and making actionable
  

  recommendations
  

• Requirements:
  

• A minimum of 3 to 5 years within the consumer market research and analytics industry
  

• 1 to 3 years of industry/sector experience
  

• Academic and practical experience with a wide array of new
  

  product, brand, advertising and customer satisfaction research methodologies
  

• Exceptional written and oral communication abilities
  

• Strong analytic skills with experience in statistical modeling and
  

  analysis
  

• Proficient with Excel, PowerPoint, and SPSS/SAS
  

• Bachelors or advanced degree in business, mathematics, or the
  

  sciences