Commercial Director

Full Job Description

To be successful in this role, the Commercial Director must have a proven track record of successfully managing/leading a sales team and other operational functions to strategically achieve results.The role will drive the achievement of the companies’ goals and objectives with valuable outcomes. The following skills and experience are required: ➢ A graduate, MBA will be an added advantage. ➢ Must be in the wine/spirit or beverage industry. ➢ Must have 10 - 20 years of work experience. ➢ Proven sales experience, meeting, or exceeding targets. ➢ Proven ability to position products against competitors. ➢ Excellent listening, negotiation, and presentation skills. ➢ Excellent verbal and written communication skills. ➢ Strong analytical skills. ➢ Previous experience as a sales executive, sales manager or sales and director ➢ Proven ability to articulate the distinct aspects of products sold. ➢ Leadership skills to lead teams in achieving results. ➢ Ability to work in a fast-paced, goal-driven environment.

The role is to accelerate the growth of sales, collaborate with the team and implement a sales plan to drive and achieve revenue growth and sales strategy in Ghana.

The Commercial Director must be energetic, persuasive, well-organized, and able to utilize his ability to sell. Define and execute appropriate business development, marketing, technical, operations, and sales support programs to maximize sales and profitability in Ghana.

The Commercial Director will develop and achieve the company’s objectives in the allocated region regarding market share, sales, execution, and people performance. Develop and monitor business standards of existing distributors to meet business goals. 

 RESPONSIBILITIES

➢ Manages and oversees the Commercial operations in Ghana.

 ➢ Design and execute plans to meet targets and develop relationships with customers.

 ➢ Drive brand penetration in both general trade and key accounts (Horeca /Modern trade) within the region.

➢ Oversees and executes the overall business objective in Ghana.

 ➢ Ensure strategic marketing activities are developed and executed for brand visibility and sales.

 ➢ Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.

➢ Manage, counsel, discipline, monitor and evaluate the performance of the sales managers, sales executives, and market developers and ensure they achieve the designated targets and business goals.

➢ Create strong relationships with key stakeholders in Ghana.

➢ Understand the competitive landscape and market and ensure goals are achieved.

➢ Understand and effectively communicate the company's vision & values and our value proposition.

➢ Ensure the Ghana team meets and exceeds weekly/monthly/annual sales targets.

➢ Establish and adjust selling prices by monitoring costs, competition and supply, and demand.

 ➢ Other deliverables will be discussed/assigned by the line manager.